Businesses using email marketing services are better off sending messages during the middle of the week, according to new research.
A study of over a billion Australian marketing emails found that both open rates and clickthrough rates were much higher when sent between Tuesday and Thursday than they were at the beginning and end of the week.
Emails sent at the weekend had particularly poor statistics whilst Thursday appeared to be the optimum day to send marketing emails.
The study, titled The Big Australian Report, found that more emails were sent on a Thursday than any other day and that open rates (22 per cent) were also highest on this day.
However, Lifehacker.com.au report that clickthrough rates for emails sent on a Tuesday (nine per cent) were higher than those sent on any other day.
According to mumbrella.com.au, the statistics largely pointed to a general improvement on the success of email marketing as a platform.
Clickthrough rates have slightly improved over the last 12 months and this has been reflected in the amount of businesses using email marketing to promote themselves.
The number of individual email marketing campaigns has doubled this year alone, whilst the total amount of marketing emails sent in this time is reported to have risen by a third.